In my travels, as President of The Nierenberg Group, I am fortunate to meet wonderful people and hear their stories. Please read about some of the fascinating people and situations that make up my world.
Thank you for taking the time to learn about those who has made a difference in my life and work.
I look forward to learning about you!
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Best selling author, Andrea Nierenberg speaks at Universities, Fortune 500 companies, and intimate workshops about networking for success, personal and financial success.
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You must watch this 3 minute video of Jessica Ayala, the almost 17 year old daughter of my friend, Ed Ayala, COO of Strategies for Wealth Creation.
Jessica is one of the most inspiring young ladies, who besides being a top student is a top notch basketball player.
Her confidence, poise and maturity shine in her brief introduction and then as you watch her glide across the court, you can see- just as she says herself:
" I would be an asset to your team".
I look forward to seeing what college this young lady picks and watching her career unfold.
Last weekend, I had a great experience to be the Saturday luncheon speaker to the Rotary President Elects Training Seminar in Atlanta.
To me- the most inspiring part was the dedication and longevity of all of those in attendance.
Over 400 people came together throughout Georgia and Florida to learn from each other as many of them were preparing to become the new Presidents of their local club.
Besides already being very successful entrepreneurs in their own businesses, all of these people found the time and made the time to truly live for the greater good of helping and learning from each other and to find ways to give back.
When I was asked to speak to this esteemed group on " Attracting New Members Through Networking"--it gave me reason to pause-- these were ALL Master Networkers already!
Discussing the basics and remembering the reason each one of us joined this wonderful organization and creating a process and spreading the word throughout our clubs made the presentation flow.
I always walk away the lucky one-- meeting, connecting and learning from such a terrific and wonderful group of people. I am very proud to carry my Rotary card and it has opened doors for me in over 15 countries since I have been a member.
Check out your local club in your community-- you will be very happy you did and you will make a difference.
I recently had coffee with my friend, Maria Semple who is a brilliant strategist and consultant.
Read her fascinating post on why your library card can bring you big profits.
Then visit her website and find a way to bring her into your organization to work with your teams.
By Maria Semple, The Prospect Finder LLC
If you haven’t been to your local library in a while, you may not be aware of the plethora of resources available to help your nonprofit’s prospecting efforts. Many of those resources are online, and your library card is your gateway to many expensive databases….at no cost to you! And, aren’t we all looking for ways to grow our organizations that won’t cost us a fortune?
First….if you don’t have a card, you can find your local library’s website by visiting www.publiclibraries.com. If you find your community library doesn’t offer the databases you’re seeking, you may find that the state level does indeed offer you access via their portal, “Jersey Clicks” (www.jerseyclicks.org). So, no more excuses…..it’s time to get your own card and max out the value of that bar code on the back!
What can you access with your card?
ReferenceUSA enables you to search for business contacts within the industries or geographic regions of interest to you. If business contacts are important for your nonprofit in terms of potential funders or Board members, then you’ll definitely want to access this resource. The ReferenceUSA database contains detailed information on more than 14 million US businesses, 210 million US residents, 855,000 US health care providers, 1.5 million Canadian businesses, and 12 million Canadian households.
The Encyclopedia of Associations lists nationwide organizations you may want to target for networking events, education and speaking opportunities. Here you may find many allied professionals for cross-referral opportunities, too. Simply search by key word and a complete nationwide list appears with full contact information and website links. Via this website, you can see if there is a statewide affiliate that may be of interest to you.
Newspapers and Magazines are archived through EBSCOhost, Infotrac, and Proquest. If you need to stay on top of certain industries or you’re about to embark on expansion into another market, then relevant news articles are a must.
If the databases you access don’t pull together the information you’re seeking, a reference librarian is usually waiting to help you 24/7. Many states provide you with the ability to engage a librarian in a live chat and a full transcript of this chat will be emailed to you with answers to your questions. In New York, this service is available through the NY Public Library website at www.nypl.org and I encourage you to check them out. (Look for ASK NYPL).
I’ve pulled together just a sampling of what you’ll access with your library card and I highly encourage you to find those resources that can help you sustain and grow your nonprofit. At a recent speaking engagement on this topic, one participant said “I had no idea that my dusty little library card was ‘gold’”. Finding gold in these economic times is indeed something we can all relate to. Happy Prospecting!!
Maria Semple is an experienced researcher, trainer and frequent speaker on the topic of prospect research. She is the author of an e-Book, "Panning for Gold: Find Your Best Donor Prospects Now!". This how-to manual contains over 75 resources for prospect research. The Prospect Finder LLC is based in Bridgewater, New Jersey. Maria may be reached at Maria@TheProspectFinder.com or by visiting http://www.TheProspectFinder.com.
Gone are the days when a company could control its public image through television advertisements and radio plugs.Instead, companies today worry about what their customers will Tweet or post on Facebook about their experience,and whether or not that customer will spread a positive message across the vast landscape of the Internet.
Customer service is more important for businesses today than ever before. A recent study by
Consumer Reports found that two in three consumers have walked out of a business because of poor customer service.
In his new book,
THE WELCOMER EDGE: Unlocking the Secrets to Repeat Business
(Vantage Point Books,
February 2012), customer relationship management expert, Richard R. Shapiro, founder and president of The Center For Client Retention, details how businesses can improve their customer service – and boost their profits.
Based from Shapiro’s personal and professional experiences, the principles outlined in
THE WELCOMER EDGE
can be applied to the largest retail operations in the world or to the smallest boutique. They also apply to almost any interaction, from calling a contact center for information to registering a complaint or even making a purchase online.
THE WELCOMER EDGE shares the secrets of making the first time customer into a repeat patron.Those who can incorporate a personal touch in salesmanship and customer service and use it to their advantage will see their business improve.
The book is excellent- a reference I now keep right on my desk and is a must read for anyone who wants to improve their business.
I was having coffee with Anne Donohoe,Managing Director of KCSA Strategic Communications and we had a great discussion on how young people today can better prepare themsevles for the real world and the world of PR. I loved her letter to her younger self-- and she gives great advice for anyone- (at any age) entering this world of business.
Enjoy it and Anne's contact information is at the end of the piece. She is terrific-- reach out to her.
Why PR 101 should include Business 101
A letter to my younger self
Dear Younger Anne,
How are you? I know it’s been a while, but I have been super busy the past few years. You look GREAT in your profile picture by the way! Anyway, the reason I am writing is to give you a friendly piece of advice about the public relations world that will really help you down the road. Take a business course. Take Econ 101. You will need to know statistics! Don’t blow off MATH!
PR is all too often swept up in the Liberal Arts category that includes courses in journalism, sociology, history, literature, languages, basic communications, etc. All great and valuable classes. However, as PR professionals, it’s often our job to consult on corporate communications strategies – not just on one brand or product. How can we do that if we are not sure how the company is actually run?
When I first came to KCSA nearly 10 years ago I came from a consumer shop with no understanding of B2B PR or the inner workings of how a business works. Words like “IPO,” “earnings,” “capital markets,” “reverse shell,” “secondary offering,” were Greek to me. Heck – I didn’t know the difference between a stock and a bond!
I’ve interviewed men and women your age and asked them if they’ve had any business, econ or statistics courses. And their answers always surprise me – “No, it wasn’t a requirement” or “No, because you can only take classes in the business school if you are a business major.” Ummm – what? It may be a while since I’ve been in school – but if you’re the one paying – why can’t you decide what classes to take? Even if it’s not counted toward your major – be bold and take it anyway! (like one class will matter in the grand scheme of your student loans!).
This is not an anti-“PR Major” rant – it’s merely a rant on how to better prepare young PR professionals like you for the big bad business world out there. At the end of the day, until PR becomes incorporated into business schools, you are on your own when it comes to getting a basic business education.
So, dear younger self, know that you have a fun and fulfilling career ahead of you! It will be full of learning and growth, meeting great clients and reporters, and learning how to deal with the not-so-great clients and reporters. So soak it up and learn as much as you can along the way. Get out of your comfort zone. Oh – and don’t get your hair braided on that spring break trip to Jamaica…you will look like an idiot.
Anne G. Donohoe Managing Director
KCSA Strategic Communications 880 Third Avenue New York, NY 10022